The Hidden Agenda: A Proven Way to Win Business and Create a Following

The Hidden Agenda: A Proven Way to Win Business and Create a Following

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join youâ€"to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.

Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.

This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

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Investing Made Simple: Index Fund Investing and ETF Investing Explained in 100 Pages or Less

Investing Made Simple: Index Fund Investing and ETF Investing Explained in 100 Pages or Less

Find all of the following explained in plain-English with no technical jargon:

• Asset Allocation: What does it mean, why is it so important, and how should you determine your own?
• How to Pick Mutual Funds: Learn how to choose funds that are mathematically certain to outperform the majority of other mutual funds.
• Roth IRA vs. Traditional IRA vs. 401(k): What's the difference, and how should you choose between them?
• Financial Advisors: Learn what to look for as well as pitfalls to avoid.
• Frequent Investor Mistakes: Learn the most common mistakes and what you can do to avoid them.
• Calculate Your Retirement Needs: Learn how to calculate how much you'll need saved in order to retire.

Who Is This Book For?
Anyone who has questions about investing, but who doesn't want to trudge through a 300-page textbook.

What This Book Is Not:
This book is not going to make you an absolute expert on the topic, and
This book is not going to provide you with a way to get rich overnight.

What it will do (hopefully) is provide an easy-to-understand, concise introduction to the topic of prudent investing.

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Futures 101: An Introduction To Commodity Trading.

Futures 101: An Introduction To Commodity Trading.

This award-winning beginners book explaining commodities is written in layman's language with lots of details and touches of wit to keep you awake. It must be doing something right as copies of the hard cover book have sold thousands throughout the world. If you are curious about commodity futures and do not want to see a sale pitch, then dig into this and have fun learning some new things.

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ETF Trading and Investing Strategies (Collection)

ETF Trading and Investing Strategies (Collection)

A brand new collection of state-of-the-art insights into trading and investing…now in a convenient e-format, at a great price!

 

Breakthrough ETF trading and investing strategies: 3 eBooks packed with techniques for reducing your risks and costs — and supercharging your returns

 

Three remarkable eBooks help you use the latest ETF strategies to cut your investing costs, control your risks, and improve your returns! In The ETF Trend Following Playbook, Tom Lydonhelps you drive superior performance by combining proven trend following strategies, low-cost ETFs, and fully-proven technical analysis methods. You’ll discover how to quickly identify markets that are about to plummet, so you can get out of the way... and how to identify markets that are headed up, so you can capture all of their profits.In Buy—Don’t Hold, Leslie Masonson shows how to avoid the massive stock-market drops that destroy “buy and hold” investors, and offers specific, easy-to-use investing strategies for investors with each risk profile: conservative, moderate and aggressive. Finally, in Investing with Exchange Traded Funds Made Easy, Marvin Appel cuts through today’s ETF marketing hype, helping you choose the right ETFs from the hundreds now available. Drawing on objective data and proven, backtested strategies, Appel reveals what ETFs can and can’t do, and shows exactly how to use them to consistently beat the market.

 

From world-renowned investing experts including Tom Lydon, Les Masonson, and Marvin Appel

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Taking Stock

Taking Stock

TAKING STOCK


C.J. develops his characters brilliantly and makes them easily identifiable with and believable, unlike so many characters who seem to need a cape and cowl to do what they do in suspense novels.
--Frank Cinnella


A chillingly accurate Thriller. Taking Stock is all too real, and downright uncomfortably exciting.
--Carolynn Evans for Curled Up With a Good Book


THE END OF MARKING TIME


... West has brilliantly portrayed a world gone crazy where the rule is there are no rules, or are they. Crime fiction meets science fiction in this awesome thriller."
--Book Bitch


Powerful, thought provoking and massively entertaining... I loved this book and the way it made me root for someone who I knew I shouldn't like.
--CrimeSquad.com


SIN AND VENGEANCE


...the book was spellbinding. The plotting is brilliant, and Randy is an exquisite character, an evil genius for the modern age.
--Debra Hamel


C.J. West delivers, from the highly erotic opening scene to the chilling conclusion. Sin & Vengeance is a provocative page-turner brimming with intrigue and heart-pounding suspense.
--Alynn


ADDICTED TO LOVE


This book had me so hooked. I loved the plot ... unique and creative [with] just the right about of romance, sexuality, thrills, mystery, and just plain crazy ...
--Tiffany Harkleroad, Tiffany's Bookshelf


CJ's latest offering is a blend of the thrillers we come to expect from him and a new touch of romance, actually a little steamier than just any old romance, so I like to call it a "steamy thriller."
--Roxanne



Tiny magnetic dots locked deep in Boston's financial district hold the keys to $44 billion. The massive fortune is spread among seventy-five thousand customers and only the computers know exactly how the shares are divided at any given time. Millions are spent to keep the systems safe in their temperature controlled room and keep Internet-based hackers at bay. No one knows this better than the people assigned to safeguard this fortune. Erica Fletcher is one such guardian, buried by an insurmountable workload, precisely how she likes it. Beautiful, smart, tough, nothing can knock her off course and nothing penetrates her defenses. She's locked her emotions away and poured her life into her career. She's a superstar among her peers and a nightmare to any man who tries to control her. Erica's boss wants her out and their confrontation wakes Erica to a stark reality. She's traded her life for success and security, forever running from her mother's mistakes. Her roommate convinces her to slow down and just as her first real romance blooms, her life is thrown into chaos. Two hundred million has disappeared from the firm and the evidence all points to Erica. She fights for her life as she struggles to hold on to the new woman she's become.

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The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)

Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor, offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management.

The hallmark of Graham's philosophy is not profit maximization but loss minimization. In this respect, The Intelligent Investor is a book for true investors, not speculators or day traders. He provides, "in a form suitable for the laymen, guidance in adoption and execution of an investment policy" (1). This policy is inherently for the longer term and requires a commitment of effort. Where the speculator follows market trends, the investor uses discipline, research, and his analytical ability to make unpopular but sound investments in bargains relative to current asset value. Graham coaches the investor to develop a rational plan for buying stocks and bonds, and he argues that this plan must be a bulwark against emotional behavior that will always be tempting during abrupt bull and bear markets.

Since it was first published in 1949, Graham's investment guide has sold over a million copies and has been praised by such luminaries as Warren E. Buffet as "the best book on investing ever written." These accolades are well deserved. In its new form--with commentary on each chapter and extensive footnotes prepared by senior Money editor, Jason Zweig--the classic is now updated in light of changes in investment vehicles and market activities since 1972. What remains is a better book. Graham's sage advice, analytical guides, and cautionary tales are still valid for the contemporary investor, and Zweig's commentaries demonstrate the relevance of Graham's principles in light of 1990s and early twenty-first century market trends. --Patrick O'Kelley

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